The Challenge That Changed Everything
In summer 2022, a corporate client in Baku called us frantically. Their outdoor reception flowers were drooping in 35-degree heat, and guests were arriving in two hours. Traditional florists couldn't help—their arrangements weren't designed for Azerbaijan's climate extremes.
That emergency taught us something crucial. Beautiful arrangements mean nothing if they can't survive real conditions. We spent months developing preservation techniques that work in our specific environment—high humidity, intense summer heat, and unpredictable weather patterns.
Our breakthrough came from studying how desert plants conserve moisture. We adapted these principles to create arrangements that actually improve throughout an event, rather than deteriorating.